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Help and advice on how to grow, manage and sustain a successful video production business. |
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Hi, I'm Kris Simmons, owner of 6 STRONG MEDIA and the creator of MindYourVideoBusiness.com. The purpose of this website is to help video business owners be more successful by sharing what I’ve learned in 15 years producing videos for profit and 9+ years of running successful corporate and event video production companies.
The information I share with you on this website, in my information products and in one-on-one coaching sessions isn't based on theories or "what if" scenarios. My advice is based on real challenges that have been faced and conquered by a successful video business entrepreneur...yours truly! I have sold and produced millions of dollars in video projects since 2000 and have spent over a million dollars in the process of learning how to build wealth in the video production industry. Take some time to look around this site and be sure to get your copy of my free report entitled "How To Grow Your Video Business." You should also take advantage of the video business articles and podcasts , and see what others are saying about my products and services. |
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How to Sell More Video Production Contracts |
Many of the financial problems video business owners face result from a lack of understanding when it comes to the overall sales process. Why do customers need your services? How will it benefit the profitability of their company? How will they know whether or not the money spent with you will result in a positive impact for their business?
These are only some of the questions you must learn how to answer effectively in your sales process if you want to experience financial success in your video business.
In this article, I'd like to share with you the opening section from my "Ultimate Video Proposal Writing System" program. It lays the foundation for why customers purchase video services and walks through some of the challenges I had to overcome when pitching and winning a $200,000+ contract to a multi-billion dollar corporation. |
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What Are Your Video Production Services Worth? |
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I read somewhere a long time ago that what you are selling is only worth what someone else is willing to pay. Some people might only want to pay $50/hr for your video production services, while others will be perfectly happy paying $250/hr for the same service. Of course, the customer has to perceive that they are getting good value for their dollar. |
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Ideas for Boosting Video Business Profits Today |
1. Find a way to add at least $200 to every proposal you write.
You can write it in as a couple more hours of editing or add it to your day rate for a shoot. It doesn't really matter how you do it, just do it. I don't think I've ever lost a project because of a difference of $200. The other thing to consider is that you shouldn't be so transparent in your proposals. I don't show how many hours its going to take me to edit a project anymore. I simply tell them that the edit fee is $X number of dollars. This makes it easy to build some profit in there...or A LOT of profit! |
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How Video Business Owners Can Benefit In A Bad Economy |
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You may have heard that the rich often get richer in down economies? How? They can afford to purchase things like real estate, cars, stocks, businesses, etc. when every body else is struggling to make ends meet. So, if they are buying assets for pennies on the dollar during a bad economy, think about what those assets will be worth when the economy turns around. This is how a lot of rich people make fortunes while others are struggling. So, what does this mean to you, the video business owner? |
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